Executive CV

Holger Hellinger

Director Experience Engineering

Director of Experience Engineering with 25+ years in technology, leading global teams and cross-functional delivery of scalable digital products across accessibility, performance, and modern web standards.

Professional summary

In roles like Practice Lead Germany, Team Lead and Project Lead I have guided complex Experience Engineering programs from idea to rollout across regions and industries, focusing on long-term maintainability and measurable client value.

My focus is on modern, responsive and accessible web experiences based on W3C standards, mobile first thinking and technologies such as HTML5, CSS, JavaScript, Node and mobile platforms. I design modular frontend architectures that stay flexible and scalable.

I promote Agile ways of working for distributed teams and have led international delivery and outsourcing setups. Accessibility, SEO, performance, and CMS scaling are part of my standard toolkit, alongside a strong focus on automation and engineering excellence.

I drive design systems and tooling with DSM, Figma or Supernova to support consistency and faster product development. Recently, I have integrated AI-assisted workflows into developer pipelines, including GitHub Copilot, agentic collaboration, and performance monitoring automation.

Experience

2007 – Now

Director Experience Engineering

Publicis Sapient, Germany

As Practice Lead Germany, led global delivery organizations and cross-functional Experience Engineering teams across major enterprise engagements. Championed the strategic adoption of modular frontend architectures, design systems, and AI-assisted engineering workflows to accelerate delivery velocity and elevate engineering standards. Established automated accessibility tooling within CI/CD pipelines, increasing automated accessibility coverage by up to 30% on enterprise platforms, complementing the manual audits and assistive-technology testing required for full WCAG conformance.

2004 – 2007

Senior Frontend Developer

Syzygy Deutschland GmbH, Bad Homburg

Engineered and delivered high-profile frontend projects for major brands including Daimler, Fleurop, and o2, focusing on scalable and standards-compliant user interfaces.

2002 – 2004

Senior Web Developer

BBDO-Interone, Wiesbaden

Developed robust web solutions for key client accounts, translating complex design requirements into functional, production-ready code.

2000 – 2002

Senior Web Developer

PopNet Communication, Frankfurt

Spearheaded web development initiatives for diverse clients, establishing foundational best practices for early web standards and interactive experiences.

Skills

Leadership & Delivery

  • Experience Engineering
  • Practice Lead
  • Discipline Lead
  • Agile Project Management
  • Scrum
  • Kanban

Product / Platform

  • CI/CD Pipelines
  • Mobile Delivery
  • Design System Managers

Front-End Systems

  • Frontend Engineering
  • JavaScript
  • TypeScript
  • HTML5
  • CSS (Pre & Postprocessors)
  • Libraries & Frameworks

Quality & Growth

  • Accessibility
  • Search & SEO
  • Performance

Education

2018

CMTO University

Publicis Sapient

1993–1999

Zahnmedizin

Universität Mainz

1991–1992

Betriebswirtschaft

Hochschule Mannheim

1989–1990

Military Service

Deutsche Bundeswehr

1986–1989

Abitur

Technisches Gymnasium Heilbronn

Publications

2026

Why AI Is Making Frontend Average

AI tools suggest what is common, not what is current. Modern CSS features exist, but AI keeps pushing old patterns. This post explains why and how we can change it.

2025

Supercharge GitHub Copilot's Agent Mode

Learn how to extend GitHub Copilot in VS Code using MCP servers. This guide shows how to connect tools like Jira or NX, write custom instructions, and create smarter developer workflows with agent mode.

2023

Case Study: B2B Electrical Distribution Company

Publicis Sapient enhanced a B2B Electrical Distribution Company's React-based Monorepo system using a Figma-driven design system. This improved accessibility by 20-30%, introduced a native CSS library for React, and ensured cross-platform consistency.