TL;DR
Director of Experience Engineering with 25+ years in technology, leading global teams and cross-functional delivery of scalable digital products across accessibility, performance, and modern web standards. As Practice Lead Germany, I drive engineering excellence, modular architectures, and the integration of design systems and AI-assisted workflows.
Profile
In roles like Practice Lead Germany, Team Lead and Project Lead I have guided complex Experience Engineering programs from idea to rollout across regions and industries, focusing on long-term maintainability and measurable client value.
My focus is on modern, responsive and accessible web experiences based on W3C standards, mobile first thinking and technologies such as HTML5, CSS, JavaScript, Node and mobile platforms. I design modular frontend architectures that stay flexible and scalable.
I promote Agile ways of working for distributed teams and have led international delivery and outsourcing setups. Accessibility, SEO, performance, and CMS scaling are part of my standard toolkit, alongside a strong focus on automation and engineering excellence.
I drive design systems and tooling with DSM, Figma or Supernova to support consistency and faster product development. Recently, I have integrated AI-assisted workflows into developer pipelines, including GitHub Copilot, agentic collaboration, and performance monitoring automation.
Experience
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Director Experience Engineering
Publicis Sapient, Germany
As Practice Lead Germany, led global delivery organizations and cross-functional Experience Engineering teams across major enterprise engagements. Championed the strategic adoption of modular frontend architectures, design systems, and AI-assisted engineering workflows to accelerate delivery velocity and elevate engineering standards. Established automated accessibility tooling within CI/CD pipelines, increasing automated accessibility coverage by up to 30% on enterprise platforms, complementing the manual audits and assistive-technology testing required for full WCAG conformance.
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Senior Frontend Developer
Syzygy Deutschland GmbH, Bad Homburg
Engineered and delivered high-profile frontend projects for major brands including Daimler, Fleurop, and o2, focusing on scalable and standards-compliant user interfaces.
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Senior Web Developer
BBDO-Interone, Wiesbaden
Developed robust web solutions for key client accounts, translating complex design requirements into functional, production-ready code.
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Senior Web Developer
PopNet Communication, Frankfurt
Spearheaded web development initiatives for diverse clients, establishing foundational best practices for early web standards and interactive experiences.
Education
- CMTO University Publicis Sapient
- Zahnmedizin Universität Mainz
- Betriebswirtschaft Hochschule Mannheim
- Military Service Deutsche Bundeswehr
- Abitur Technisches Gymnasium Heilbronn
Writing & Talks
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Why AI Is Making Frontend Average
AI tools suggest what is common, not what is current. Modern CSS features exist, but AI keeps pushing old patterns. This post explains why and how we can change it.
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Design Tokens — from bold vision to standard practice
Discover how design tokens transformed our workflow, bridged design and engineering, and why every modern project should adopt them now.
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Supercharge GitHub Copilot's Agent Mode
Learn how to extend GitHub Copilot in VS Code using MCP servers. This guide shows how to connect tools like Jira or NX, write custom instructions, and create smarter developer workflows with agent mode.
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Case Study: B2B Electrical Distribution Company
Publicis Sapient enhanced a B2B Electrical Distribution Company's React-based Monorepo system using a Figma-driven design system. This improved accessibility by 20-30%, introduced a native CSS library for React, and ensured cross-platform consistency, streamlining component usage and setting new accessibility standards in e-commerce.